Tom is planning to buy a smartphone. He searches online but finds different brands with the same specifications. He even puts a Facebook post asking for suggestions. Accidentally he notices 'DigiShopiGo' web store. 'DigiShopiGo' is a world famous retail chain offering wide variety of products. Tom decides to search for the smartphone in the web store.
The first step to search for a product in 'DigiShopiGo' is to register the email-id. After registering Tom sees variety of models with the same specifications which his friends had bought. He could also see reviews of the product. Tom purchases the product. He gets intimations regarding the delivery of the product. To his surprise a drone delivered the purchased mobile in 30 minutes. Tom receives the product. He is very much satisfied with his experience in purchasing the product and shares his opinion in social media.
'DigiShopiGo' has an advanced analytics wing that keeps track of the social media activities of its customers. Identifying Tom's opinion as Positive feedback, It starts sending intimations to Tom regarding the sale and availability of mobile accessories.
Accidentally Tom loses his mobile charger. He searches for an electronics shop online and offline. Suddenly he gets an intimation regarding the 'DigiShopiGo' outlet just nearby. 'DigiShopiGo' uses shopper's location data to showcase the nearest retail location. On entering the store, Tom was astonished to see a map showing the exact location of the item he needs to buy.Tom also gets instant notifications regarding the estimated wait time at the store for billing. As Tom walks he could also see smart digital shelves that gives him a personalized experience highlighting products of his interest. He instantly shares the experience in social media. So being digital means being social and accessible.
The first step to search for a product in 'DigiShopiGo' is to register the email-id. After registering Tom sees variety of models with the same specifications which his friends had bought. He could also see reviews of the product. Tom purchases the product. He gets intimations regarding the delivery of the product. To his surprise a drone delivered the purchased mobile in 30 minutes. Tom receives the product. He is very much satisfied with his experience in purchasing the product and shares his opinion in social media.
'DigiShopiGo' has an advanced analytics wing that keeps track of the social media activities of its customers. Identifying Tom's opinion as Positive feedback, It starts sending intimations to Tom regarding the sale and availability of mobile accessories.
Accidentally Tom loses his mobile charger. He searches for an electronics shop online and offline. Suddenly he gets an intimation regarding the 'DigiShopiGo' outlet just nearby. 'DigiShopiGo' uses shopper's location data to showcase the nearest retail location. On entering the store, Tom was astonished to see a map showing the exact location of the item he needs to buy.Tom also gets instant notifications regarding the estimated wait time at the store for billing. As Tom walks he could also see smart digital shelves that gives him a personalized experience highlighting products of his interest. He instantly shares the experience in social media. So being digital means being social and accessible.
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